Altair Semi Changs Name To Sony Semiconductor Israel Ltd In Strategic Shift

Sony Semiconductor Israel's ALT1250 Dual-Fashion True cat-M & NB-IoT chipset capable of supporting 5G and 2G fallback. (Paradigm Credit: Sony Semiconductor Israel Ltd.)

Israel-based semiconductor programmer Altair Semiconductor endemic past Sony Corporation has officially confirmed that has changed its proper name to Sony Semiconductor Israel, Ltd today. The change follows the company's intention to better attune itself with partner and client needs, revealed Sony Semiconductor State of israel representatives.

Altair Semiconductor Formally Changes Its Name To Sony Semiconductor Israel After Being Caused By Sony Corporation In 2016

Sony's acquisition of Altair came at a fourth dimension when fourth-generation cellular standards (4G) and LTE technologies were making inroads all over the globe. Altair'due south modems competed effectively in the market for their functioning, power consumption and costs – a potent mixture that is critical for any semiconductor device'due south market performance equally manufacturers aim to reduce the latter 2 and increase the first at the same time in a complicated set of trade-offs.

Now, as fifth-generation cellular connectivity standards first their journey into users' hands, Sony Semiconductor Israel and Sony Corporation are working towards technologies aiming to cater to the needs of IoT (Cyberspace of Things) devices. These devices aggrandize the use cases for cellular technologies, which are traditionally focused on smartphones, to other gadgets such as smartwatches, monitoring devices and even refrigerators.

Every bit a part of the change, Sony Semiconductor Israel'due south cellular IoT products will not witness a similar nomenclature shift as they will continue to be marketed under the Altair branding.

Over the class of the past few years, the company's focus has been on cellular IoT products and terminal year its facility in State of israel was certified past the Global Certification Forum (GCF). The torso is a partnership between manufacturers of devices that follow the 3GPP standards, the testing industry and network operators. Sony Semiconductor Israel has been at the forefront of developing devices based on these standards, with the company being the first vendor to proceeds Verizon's approving for functioning on the carrier'due south 4G LTE network in 2012.

Information technology currently articles semiconductor devices that comprehend baseband modems, Radio Forepart End (RF) transceivers and LTE reference platforms. Sony completed Altair's conquering in February 2016, with the deal coming with a $212 meg price tag.

Sony Semiconductor Israel Ltd.'s electric current C.Due east.O. Mr. Nohik Semel (right) took over the part in 2019. Mr. Semel previously served every bit the visitor'south Vice President of Arrangement Engineering science and Product Management. Hither he is pictured next to the company'southward onetime master executive Mr. Oded Melamed.

As its businesses mature and it integrates itself with Sony's various product needs, the company'southward focus has as well been towards developing digital image bespeak processors (DSPs). These processors are responsible for receiving data from a camera sensor and processing it to formulate images for the end-user. A DSP manufactured past Sony Semiconductor Israel is responsible for these processes on Sony's IMX500/IMX501 image sensors. These sensors were announced past the visitor in March this year and they are dubbed equally the world's offset image sensors that directly use bogus intelligence (AI) for their processing needs.

Commenting on the shift, Sony Semiconductor Israel's chief executive officeholder Mr. Nohik Semel stated to Wccftech that, "Nosotros accept been honored to be part of Sony for the by four years, playing a fundamental function in the company's core business. To amend reflect our long-term commitment to our partners and customers, as well as the quality of our offering, we have decided to change Altair's visitor proper name to Sony."

Sony Semiconductor Solutions Corporation Representative Manager and President and CEO, Terushi Shimizu stated post-obit the shift that, "We expect to run into dandy innovations in the field of IoT and Sensing equally we proceed to brand information technology easier for machines to talk to each other and to build AI capabilities direct into our Semiconductors and Solutions."